Eidos in Latin America

Eidos Interactive Ltd, part of the SCi Entertainment group and one of the greatest game publishers in the world, started its activities with mobile games in 2004. In 2006 a decision to expand even more its distribution channels was taken. With a good gaming market knowledge, Eidos chose Samba as the best solution to distribute its content in Latin America. Recently, Samba already distributes Eidos’ games in 26 Latin American channels,with Movistar, Entel, Claro, Tim and Oi amongst them and in 10 countries more . Sooner, 10 more channels will be enabling Eidos games for download, summing a total of 36 channels.

Besides reaching a wide net of distribution channels, Samba Tech also promoted marketing actions, like cultural promotions and contests with the participation of users, obtaining excellent results. For example, in an action made together with Movistar, Tomb Raider downloads increased 700% during the promotion time.