Total Overdose

Oi, a company of the Telemar group (the biggest telecommunications company in Brazil) is one of the main mobile phone operators in Brazil. Present in 16 Brazilian states, the company offers to its users distinguished services and the best mobile games. One of them is Total Overdose distributed by Samba Tech in partnership with the european Blaze (www.blaze.com/about.html), a famous global publisher focused in branded and 3D games.

In order to take the brand “Total Overdose” to the final users, broadcasting the games own download service, and stimulating the campaign, Samba Tech promoted a cultural contest among Oi users in partnership with Blaze. This action allowed a bigger interaction of the customers with the operator, prizing them with the game version for PlayStation 2.

This kind of campaign proves to be sufficiently interesting for all the involved ones: Publisher, Samba, Operator and final Customer, adding value to all the involved companies. Moreover, we could identify a 200% increase in the game download numbers during the cultural contest.